About Us



People with a special passion tend to inspire confidence. Precisely, we are passionate about what we do and it shows

Jean-Paul BOUTIBOU has a strong airline background having worked for four years with UTA French Airlines based in Paris (France) and has been at the edge of competition for 12 years as Airbus Industries Sales Director for the Middle-East and Africa.

Whilst at Airbus, he successfully directed sales campaigns in the UAE, Morocco, Iran, Bangladesh, Pakistan, Ethiopia, Djibouti and Syria, and was indirectly involved in many others by way of Aircraft Trade-outs. Jean-Paul spent the last three years of his career with Airbus based in Dubai, heading the Airbus Sales and Marketing Regional Office.

He then took the interesting opportunity to create ABJAD in 2003.

He founded Executive Aircraft Sales in 2009 and became Chief Technical Officer of Palma Capital, a DIFC regulated Investment bank, in 2011. Lastly, he opened a One Stop Shop of Emergency Equipment covering ATA chapters 25, 26, 32, 35, 52 which opened in UAE on December 2013 as an extension of Bigata France.

In April 2016, Jean-Paul left ABJAD group and joined Bombardier Commercial Aircraft as Vice President Middle East, Africa and Indian Ocean, still based in Dubai, promoted in March 2019 to Vice President EMEA, Russia, CIS and Indian Ocean.

Having graduated from INSEEC French Business School, Jean-Paul went on to earn his MBA degree from Fordham University NYC.

Jean-Paul’s hobbies are skiing, trekking, diving and rugby. He is fluent in English, Spanish and French. He has been living in the UAE since September 1999.

Shoukry Shokralla


The Secret of Success is Enthusiasm

Shoukry brings over 30 years of experience in air transport and commercial aviation with special emphasis on avionics, IFE and cabin interiors. This includes specifications, installation and certification of these products to include enhancing PAX experience, meeting new mandates or improve performance of existing systems.

Shoukry also has extensive project management experience for turn-key solutions.

He has held leadership positions in product support, project management, business development and product marketing for various equipment OEMs’ and service providers. During his professional career Shoukry has held assignments in California, London, Toulouse and now in Abu Dhabi.

Some of Shoukry’s accomplishments include successfully establishing a European then Middle East offices for a US based company specializing in engineering services, airworthiness certification and manufacturing. On the sales side he has increased both market penetration and sales revenue with airlines, regional and maintenance bases in Europe, the Middle East and as far as the Indian sub-continent and the South East Asia.

Shoukry is fluent in English, French and Arabic languages, and holds an FAA pilot license with commercial and instrument ratings.

Fadimatou Noutchemo


Founder and President of the YOUNG AFRICAN AVIATION PROFESSIONAL ASSOCIATION (YAAPA) and HEFA Group her consultancy firm.

Winner of the IATA High Flyer Award 2019, the Commonwealth point of light 2019 and the AFCAC Recognition certificate for promoting the industry to the nextgen, she holds a Bachelor’s degree in Economics and an IATA diploma for airline management.

She founded YAAPA in 2014 a nonprofit organization to educate youths through communication on aviation careers, as well as create a platform of exchange between the aviation stakeholders and the next generation of aviation professionals in Africa to meet up with the future demand of skilled workers in the industry.

Fadi is a member of the women in Aviation International Organization and actively promotes gender equality across the continent by advocating for stakeholders to invest more on human capital development through innovative methods in Africa to ensure a safe and secure aviation for the next generation. Her message for gender equality in the African aviation industry is for each male professional to identify a woman they will Inspire, Mentor and Empower to have more women in Aviation.

YAAPA has launched its Youth Aviation Tech Africa Program to enable the Young Africans passionate in aviation and ICT to work on solutions that are adapted to our aviation infrastructures as well as its community centers to promote aviation to facilitate tourism amongst the Next generation of Young Africans to ensure no country is left Behind.

Mekonnen Abebe


Mekonnen, ABJAD’s Marketing representative has a rich airline background having worked for 33 years with Ethiopian Airlines based in Addis Ababa (Ethiopia). Has worked at different posts (from stores clerk to supervisor customer support).

He has joined the Economics Department at the Addis Ababa University, economic degree program and accumulated 129 credit hours. In addition to this he has taken several courses and seminars provided by Ethiopian Airlines locally and abroad.

He has successfully accomplished his assignments at Ethiopian Airlines till he left the enterprise on early retirement program.

He joined the ABJAD AVIATION in 2004 and working as a Senior Regional Marketing Executive based in Addis Ababa, Ethiopia.

Mekonnen’s hobbies include swimming, (walking)/trekking and reading. He is fluent in Amharic and English, born in and living in Addis Ababa, Ethiopia.

Rosalinda Macawile


Never quit, Never give up, Fly it to the end

Joined in ABJAD 2016 and working as Administrative Assistant, act as point of contact.

Highly motivated with rich experienced in Customer Service. Worked with different job roles & people skill.

Etienne Thon


The seller of applause

Owner and CEO since 1990 of Concert Communication & Advertising Limited / C.O.C.O.A. LTD, Producer and Promoter of cultural and special events, in the fields of Classical Show with Internationally recognized Ballet Companies, Opera, Musicals, Concerts and so on…

Some of Etienne’s references:

Opera of Kiev with Aida & Nabuco, Carmen, West Side Story Broadway show, Cecilia Bartoli, Barbara Hendricks, Placido Domingo, Jose Careras, Roberto Alagna, Béjart Ballet Lausanne, Tokyo Ballet, Grupo Corpo of Brazil, Universal Ballet of Korea, Paul Taylor Dance Company USA, American Dance Theater – Alvin Ailey, The Real Andalusia Escuela of Equestrian, Michael Jackson, Sir Elton John, Sting, Brian Adams, Mozart Egyptian, Magic Oud and many others Productions…

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